English Apples & Pears

Promotional

Campaigns

PR campaign to launch each season and stimulate demand from consumers and retailers for English dessert apples and pears.
Ongoing PR throughout season with briefings to journalists.
Production and distribution of posters and leaflets to trade and consumers.
Bramley Campaign: widely respected and regarded as one of the most effective promotional campaigns in the fresh produce sector. Continuous PR to reinforce Bramley’s position as the supreme cooking apple. Specific seasonal promotional activities eg Bramley Apple Week. Regular release of recipes targeted at all sectors of the media. Promotions organised with retailers, wholesalers, manufacturers and catering companies. Cookery demonstrations to foodwriters and consumers. Competition to ensure catering colleges encourage use of Bramley by their students. Educational programme with dedicated website to develop awareness and use of Bramley by schoolchildren.

Websites