PR campaign to launch each season and stimulate demand from consumers
and retailers for English dessert apples and pears.
Ongoing PR throughout season with briefings to journalists.
Production and distribution of posters and leaflets to trade and consumers.
Bramley Campaign: widely respected and regarded as one of the most
effective promotional campaigns in the fresh produce sector. Continuous PR
to reinforce Bramley’s position as the supreme cooking apple. Specific seasonal
promotional activities eg Bramley Apple Week. Regular release of recipes
targeted at all sectors of the media. Promotions organised with retailers,
wholesalers, manufacturers and catering companies. Cookery demonstrations
to foodwriters and consumers. Competition to ensure catering colleges
encourage use of Bramley by their students. Educational programme with
dedicated website to develop awareness and use of Bramley by
schoolchildren.
